# ATTOH INTELLIGENCE — Brand Spec

Locked: 2026-05-22 · Owner: Craig Attoh · AMAYA brand portfolio

## What it is

The umbrella platform brand. Everything intelligence-shaped runs *on* ATTOH Intelligence — BRG, CrewOS, Pharoah Technology, Snap deployments, Sentinel. Customers say "I'm with BRG." Operators say "we run on ATTOH Intelligence." Same house, named doors.

## Tagline

**Get plugged in.**

Two reads at once — *switch on* (the agent activates) + *be in the loop* (insider access). Always written lower-case. Never with an exclamation mark.

## Positioning line

*The intelligence infrastructure for businesses that compound.*

## Palette (sourced from `brand/tokens.json`)

| Token | Hex | Use |
|---|---|---|
| background | `#0A0A14` | Primary canvas, always |
| surface | `#11111E` | Card / panel base |
| panel | `#161625` | Inner panel one level deeper |
| accent | `#D4A843` | Gold. Hero accent. Activation moments. |
| accent-soft | `rgba(212,168,67,0.14)` | Glow, hover, ambient |
| text-primary | `#FFFFFF` | Brand name, primary type |
| text-secondary | `#E8E8EA` | Body type |
| muted | `rgba(232,232,234,0.68)` | Captions, support |
| line | `rgba(255,255,255,0.12)` | Hairlines, dividers |

**Cyan and teal are off-brand.** Warm gold only.

## Typography

| Role | Font | Weight |
|---|---|---|
| Display | Syne | 400-500 |
| Body | Inter | 300-500 |
| Mono | JetBrains Mono | 400-500 |

## Voice

Quiet authority. Apple-keynote restraint.

- Outcomes over outputs
- No emojis
- No exclamation marks
- Proof before claims
- Never says "AI." Says *agents, intelligence, infrastructure.*

## Wordmark variants

All five live in `Desktop/ATTOH-INTELLIGENCE-wordmark.html`. Locked primaries:

- **01 — Apple keynote (Syne wide-tracked)** = primary brand mark
- **05 — Anchor lockup with attoh.tech** = URL lockup (sigs, footers, business card)
- **04 — Monolith (Syne ultra-thin)** = billboard / hero / oversized splash
- **02 + 03** = situational (engineered / editorial)

Standalone lockup exports:
- `brand/lockups/wordmark-01-primary.png`
- `brand/lockups/wordmark-05-anchor.png`

## Visual code (films + stills)

- 2.39:1 anamorphic framing
- Warm gold volumetric light shafts (NOT cyan)
- Amber underglow at base
- Faceless hooded agent · matte-black tactical jacket · iridescent seams
- Palm-glyph activation moment
- Fleet of secondary holo-glyphs flanking the lead = the "agent fleet" motif

## Higgsfield prompt — locked (gold-lit version)

```
Ultra-cinematic portrait of a faceless AI agent operative,
hooded matte-black tactical jacket with subtle iridescent
seams, standing in a dim server-room corridor lit by warm
volumetric gold light shafts (deep amber #D4A843) cutting
through dust haze. Holographic data glyphs in gold-amber
orbit their gloved hand mid-gesture, igniting one in the
open palm. Shallow depth of field, anamorphic 2.39:1
framing, 85mm portrait lens, soft warm key light from
screen glow, deep black-and-amber colour grade, Apple
keynote meets Blade Runner 2049, hyper-detailed,
photorealistic, 8K.
```

Use with `generate_image_seedream` → aspect 16:9 → 1080p. Then `generate_video` with motion preset (Slow Push-In or Anamorphic Orbit).

## Domain spine

| Domain | Role |
|---|---|
| **attoh.tech** | Platform · infrastructure · ATTOH Intelligence canonical home |
| **attoh.digital** | Storefront · launch landing · ATTOH Digital sites |
| **pharoahtechnology.com** | Phil 50/50 ventures (separate IP shell) |

`.tech` = deep-tech / SaaS / infra. `.digital` = marketing landings + apps.

## Master assets (this session)

| File | Path |
|---|---|
| Master film (16:9, gold) | `Downloads/ATTOH-INTELLIGENCE-master-gold.mp4` |
| Square crop (1:1) | `Downloads/ATTOH-INTELLIGENCE-social/ATTOH-INTELLIGENCE-1x1.mp4` |
| Vertical crop (9:16) | `Downloads/ATTOH-INTELLIGENCE-social/ATTOH-INTELLIGENCE-9x16.mp4` |
| Wordmark concepts | `Desktop/ATTOH-INTELLIGENCE-wordmark.html` |
| Primary lockup PNG | `brand/lockups/wordmark-01-primary.png` |
| Anchor lockup PNG | `brand/lockups/wordmark-05-anchor.png` |
| This spec | `brand/BRAND-SPEC-ATTOH-INTELLIGENCE.md` |