Owned Products

Gym App OS

A consumer app, an agent-run content engine and a lead funnel for gyms and independent coaches, built on the same persona engine as Fitness OS. Deliberately not a gym-management, booking or payments product — it runs alongside whatever the gym already uses for that.

Waiting list

Not built yet. Tell us you want it and you are first in — that is what decides what we build next.

Positioning

A gym owner already runs class bookings and payments through management software that does that job adequately. What it doesn't do is get the gym found, keep the audience it already has engaged between sessions, or turn a social follower into a lead the front desk can actually work. That's a content and marketing job, not a scheduling job, and most gyms either pay an agency for it, hand it to whoever on staff posts the most, or drop it entirely. Gym App OS is built to cover that gap specifically, sitting next to the booking system rather than trying to replace it.

What it does

The marketing layer a gym is missing

01
Consumer app
A branded consumer-facing app for the gym's members and prospects, built on the same Expo/React Native codebase already proven by Fitness OS.
02
Agent-run content engine
Produces the gym's ongoing content — the posts, the programme highlights, the member wins — so output doesn't depend on one staff member's spare time.
03
Lead funnel
Turns app and content engagement into a lead the front desk can follow up, instead of engagement sitting unused in a social platform's own analytics.
04
Not booking, not payments
Deliberately scoped away from class scheduling and billing — the gym keeps its existing management software for that; Gym App OS sits alongside it.

Outcomes

Scoped against the roles a growing gym would otherwise hire or drop:

The social media manager
Ongoing content produced against the gym's brand without a dedicated hire or an agency retainer.
The front-desk follow-up that never happens
Engaged members and prospects land as leads the front desk can actually action, not likes that go nowhere.
The custom app nobody commissions
A branded consumer app on a proven shared codebase, instead of a bespoke build the gym never gets round to.

How it works

Data in
The gym's brand, programme detail and member wins feed the content engine; the app and funnel go live on top.
The content engine runs
Content is produced against the gym's own brand voice, drawing on the same engine already proven on Fitness OS's branded personas.
A human approves
Content is reviewed before it publishes under the gym's name — the owner stays the final check, not the automation.
Leads land with the front desk
Every capture from the app and funnel goes to the team who can actually follow it up, not into a platform inbox nobody checks.

Proof

Gym App OS builds on the same persona and content engine already proven live in Fitness OS, whose first branded persona — Fit Gym Mum — is built and shipped today. Gym App OS is the gym-facing generalisation of that same engine, currently on the waiting list rather than open.

Who it's for

Independent gyms and studios that already run booking and payments through dedicated management software and need the marketing layer on top — content, a branded app and a working lead funnel — without replacing what already works for scheduling.

FAQs

Does this replace our booking and payments software?
No, and it isn't meant to. Gym App OS is scoped to content, the consumer app and lead capture — the gym keeps its existing management software for scheduling and billing.
Who owns the leads and the content?
The gym. Leads land against the gym's own record, and the content is produced under the gym's brand — nothing is pooled with, or sold to, another business.
Does content publish without review?
No. Every piece is drafted by the content engine and reviewed by the gym before it goes out publicly.
How does onboarding work?
Join the waiting list below. Onboarding sets up the gym's branded app on the shared codebase and connects the content engine to the gym's programme and member detail.
Is this the same as Fitness OS?
Built on the same underlying engine, but scoped differently: Fitness OS is the coach-led, persona-branded product; Gym App OS is the gym-facing marketing layer that sits next to a gym's existing booking system.

Get in early

One email when it opens. No newsletter, no sharing.